People and skills

It’s important to have the right people and skills, and in the right structure, to run your parks effectively.


For instance, you might consider developing opportunities for more people to get involved in caring for parks by recruiting volunteering and participation expertise, or additional resource to support partnership development.


If you’re setting up a new entity to care for your parks, you may need new and dedicated expertise in the following areas:

  • fundraising and donor development
  • marketing and communications
  • business development and enterprise
  • commercial portfolio management
  • IT and systems


You will also need to identify how skills that have been provided by 'back office' departments in the local authority, such as financial expertise, legal advice, HR support, etc are provided under new management. Outsourced or in-house, shared services or bespoke? 


Different skills are required at governance, management and operations level, see Understanding the skills you need below for some suggestions.

Volunteering and participation

Volunteering and participation is an area of real opportunity, particularly for a charity. It can help give more people more opportunities to care for their local park and add value by sharing skills. 


Some local authority staff will have experience of managing volunteers, but new management models could lend themselves to even greater volunteering and participation.


If volunteering is going to be a key part of your model, our Pathway to volunteering and community involvement in a Parks Trust below, will help to guide your thinking when developing a volunteering and community involvement plan.

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